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McDonald's advertising
McDonald's maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.
McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions.〔(【引用サイトリンク】url=http://www.irintech.com/x1/co/3264/McDonald%92s-slogans-used-around-the-world,-past-and-present )〕 At times, it has run into trouble with its campaigns.
==History==
There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any advertiser in the country.〔(Meet America's 25 biggest advertisers ). ''AdAge''. Retrieved July 8, 2013.〕 McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product.〔(【引用サイトリンク】title=404 Page Not Found - McDonalds.ca )〕 The purpose of the image has always been "portraying warmth and a real slice of everyday life."〔(【引用サイトリンク】title=404 Page Not Found - McDonalds.ca )〕 Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. Finally, rarely in their advertising history have they used negative or comparison ads pertaining to any of their competitors; the ads have always focused on McDonald's alone, one exception being a 2009 billboard advertising the new McCafe espresso. The billboard read "four bucks is dumb", a shot at competitor Starbucks.〔(【引用サイトリンク】title=Pample Moose Garcinia Cambogia )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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